When you’re just starting out online with your online business in Nigeria, it is very difficult to build trust with potential customers because most people going online to search and shop for products and services are instinctively suspicious. Though, not their fault but due to the increase of online fraudsters in Nigeria claiming to be business persons.
People are more likely to do business with someone they feel they know and trust, so creating this bond is a vital step in the sales process. The lack of credibility is the downfall of so many businesses, both online and off.
Credibility isn’t just important, it’s vital to the success and growth of your business. On the internet, whether we’re the ones buying or selling, the only way we have to judge the credibility of others is by what they say about themselves, what others say about them, and how valid and how credible is the information they publish on their websites or post to blogs and forums.
A new business with no track record, or customer list to showcase or utilize has to find other ways of building trust.
Here are 6 ways you can establish trust in your online business in Nigeria and to get your prospects to have faith and confidence in you as an entrepreneur, so they won’t be able to say no to you or your products:
6 Ways to Establish Trust in Your Online Business in Nigeria
Offer Free Products or Services
One popular way bloggers build trust in their online business and at the same time increase their list is through offering a free product or service. Begin the relationship building process as soon as they subscribe to your list by sending them something of value for free as your way of saying thank you for joining.
Send them a friendly message thanking them and welcoming them to your business and include a link for them to visit and download their gift.
A free product like eBook, video or an audio on a targeted niche subject can be created and ready to be delivered to your prospects in a matter of hours. You already know your subject matter so you can scratch the many hours of research. You already have all of the information that you need right there in your head.
The easiest thing to do is just publish a long list of testimonials on your website from existing customers. If you are doing good business you will receive a lot of positive feedback naturally, but always ask for permission to publish it along with some customer information.
Many online businesses publish testimonials without saying where they came from. This is a particularly spurious way of doing business, and will probably raise more concerns than having none at all.
So, what do you do if you have no existing customers to quote and are just getting started with your business? A great technique is to ask reputable online organizations and individuals to help you out. Perhaps you could send a free sample of your product to niche bloggers, and ask them to provide testimonials in return?
What carries a lot of weight -as far as trust goes- are the opinions of other experts in your field. But what carries the greatest weight is what the customers themselves say. If you provide excellent service or an outstanding product, testimonials will come unsolicited.
Make your Site and Payment System Secure
Encrypt your site to protect anything customers submit online. Get trust marks like SSL certificate, third-party logo and other credible signs that your website can indeed be trusted.
Publish a Refund Policy Page
One best way to build trust with Nigerians in your online business is by letting them know that they will get their money back if they are not satisfied with the product or service. A Refunds page will outline to your customers about your policy towards refunds.
A Refund Policy states how many days a customer has to return the products and the terms for this. A good money-back guarantee is an excellent way to show you mean what you say. Make the guarantee one of your main selling points. Remember, your reputation is only as good as your next promise.
Provide Good Customer Service
This is one reason I will always continue to do business with DomainKingNg. Their customer service is superb. Within 24 hours of making a sale, contact the customer to make sure the service or product is satisfactory. This shows you have their best interest at heart.
Try to stay in touch in the long term. Ask the customer’s permission and contact them at a later date to find out if they are still happy with the product. This will show them that you are still open for business.
I even love sites that have a live chat box where customers can chat up with someone for urgent information. Many online businesses have started including live chat on their site and if you know you can always be online, I will advise you do likewise.
Use Celebrity Endorsement
I personally use niche influencer mostly on social media. If possible hire a celebrity to endorse your product after they’ve used it with the provision that they like it after having tried it. This will make a tremendous impression on your future clients and will help convince them that it works.
If you don’t have the budget for a celebrity endorsement give away your finished product to a focus group before you launch it to the public and ask each of them for a testimonial if they enjoyed using your merchandise. This too will help influence your prospects and help them make a positive decision to buy.
Like any other human relationships, doing business via web stems from trust. Keep in mind these pointers above to help establish trust and confidence in your online business.