Promise Excel June 20, 2016
google adsense nigeria

Googe Adsense in Nigeria has become the most discussed topic among internet marketers especially among Nigerian bloggers. From online forums to Facebook groups. It’s either a newbie blogger asking about how to apply for a Google Adsense account or another wailing over a ban. The noise sometimes becomes really annoying. Getting an Adsense account it’s like some sort of “blood money” Where you litter your blog with ads, sit back and watch the dollars rolling.

I am going to be brutal and blunt with you on this – Nigerian bloggers are sick. If there’s no immediate attention given, there will be a serious online epidemic. Perhaps, it has started already and we need to call 911.

Undoubtedly, a huge amount of bloggers in Nigeria and the world over, solely depend on Google Adsense to monetize their blog. While many will swear by their father’s grave that they are doing it for the passion, deep down, they don’t mind earning a few dollars from their supposed “passion”.

Of course, who wouldn’t  want to?

The first and only way of monetizing a blog that many newbie bloggers ever think of is Google Adsense. Of course, you won’t blame this gullible guys when the so-called gurus are flashing their earning screenshots on social media here and there. In the hope to “motivate” the upcoming bloggers they end up giving the wrong impression about making money online and raising high hopes.

Sometimes ago, a guy contacted me asking how he can monetize a 4 days old blog. I was in utter dismay. Are you kidding me? Four days old blog?

Let’s face it, Adsense makes a lot of bloggers in Nigeria actively lazy. It gives them a false sense of security. They will proudly tell people how much money they are making from their blog. But what happens if Google decides to kick your b*tt for no just reason.

Phew! That’s the end. Some run to Facebook to look for a bunch of pity party to sympathize with them.

The for those who just got their account approved  will go online thanking and praising God.


Don’t get me wrong, Adsense could be a great way to monetize a blog. In fact the whole process appears easy. You sign up for an account, get approved, slap on some Adsense code on your blog in Nigeria, sit back and watch your bank account grow fat.

Isn’t that alluring? The feeling of seeing $100 in your account is overwhelming, you could just cry for joy.

But wait!

Is it what blogging all about? Having an Adsense account?

I don’t think so.

There have to be something else. Enough with the lies and deceit. This is a wakeup call to all the bloggers in Nigeria to go back to their true calling.

Copying other people’s article, using deceiving headlines with unrelated stories is not the way to go. Big brands like Forbes, Mashable and Huffington Post were not built with such “blood money” mindset. They started out with giving out immense value FIRST until people couldn’t help but pay them for their hard work.

You have a brain, use it. Where is your creativity? Where’s your voice? Oh dear! Adsense has silenced it! You feel worthless and disappointed because Google rejected your application? I think you’re more than that. You deserve better. Don’t wait for Adsense to validate your blogging career.

You’ve got the words to change a nation. You’ve got a story to tell the world. Don’t let your voice be tamed because you’re a lion. Close your ears to the noise about Adsense earning. Most of the screenshot you see from the so-called gurus  are photoshopped or hijacked from other blogs to deceive you into thinking that they are living the dot come lifestyle. Adsense has not only made Nigerian bloggers sick but insane.

The fear of getting banned (“Adsophobia”) enslaves most of them. They are scared of trying out new things on their blog because they fear the dreaded ban email from GrandPa Google. Any email you get from Google makes your heart skip a bit.

How long shall you continue in this slavery? Why allow your youthful days be wasted on looking at clicks and impressions? While you’re busy worrying about clicks, impressions, ban and disapproval, some guy is out there creating a million dollar company, creating products and services that give immense value to the society. I know a lot of you reading this will hate me for saying these things. It’s not your usual Adsense tips.

This is contrary to everything you’ve ever been told about earning from Adsense. It’s ok to disagree with me. It’s normal for humans to disagree. Right?

I’ve heard people ask, “show me popular bloggers who are not using Adsense on their blogs”. Maybe there are many or few. But these set of “popular bloggers” are what I call the “early comers”. What do you think happens to people who are the first to go to the stream in the morning? They get the freshest of water. When these bloggers started out, their only drive was helping people. Thereafter, they realized that money could be made from their passion.

When your greatest desire is to help people, make them happy, inspire them and inform them then making money just becomes natural. You care more about the process than the end result – money. I’m not saying that starting a blog to make money is a bad idea. But the thought of looking for money before working or giving immense value to your audience is crazy. You’ll surely make some quick bucks but your audience will quickly notice your desperation to make money and run away without looking back.

Nobody will naively hand over his hard earned money into your hand without giving them value first. Things don’t work that way. Everything boils down to what you have to offer in exchange for the money.

Will you pay me if you came to my shop to buy apple but I gave you tomato?

I hear lots of bloggers with Adsense complaining about few or no clicks on their ads. Let’s be honest, 99% of Nigerians don’t click those ads. Abeg, na who clicks epp? For those of you sitting in front of their computers praying hard that Adsense approves their account, there’s life outside Google Adsense. You have a very risky plan if Adsense is the only way you think of monetizing your blog. There are several ways to make money from your blog like affiliate marketing, CPA, selling your product or service. You’ve got a brain, use it. You don’t need to re-invent the wheel. There’s something you know that many people do not. Package it and sell. You can as well pitch to businesses and brands to partner with you. Let them know what they stand to benefit if you become their brand ambassador. You can as well contact busy and influential bloggers and propose to turn any of their popular posts into a podcast, video, eBook or slideshare.

There’s nothing inherently wrong with using Adsense to monetize your blog. But the way it’s driving many bloggers mad is pathetic. It has made many shrewd and greedy. Adsense tricks bloggers into thinking that making money online is easy, when it is actually not.

Blogging should be treated like a real business which only rewards hard work, perseverance and patience. There’s no shortcut to success. No magic formula.

Take responsibility for the growth of your blog everyday. It’s ok to look for money but remember to  give immense  value first before expecting money in return.

Value – the only thing that will stand the test of time.

I’d like to hear your thought on this very matter as I know that a lot of you are waiting  just at the comment box to stone me (to death, if possible). However, I still want to hear from you. Don’t you think that Nigerian bloggers are taking this Adsense thing too far?

18 thoughts on “Google Adsense Nigeria-The Hype Among Nigerian Bloggers

  1. you have said it all bro, Is a pity Nigerians don turn AdSense to a do or die affair…… I was reading a write up of a guy who made millions of dollars without using AdSense. thanks for the article

  2. Very Interesting, you hit the nail on the head. Consistency and passion will fish out the weed from the crop.

  3. I never knew the Promise I know wrote this, I was thinking it’s some kind of popular writer. Bro I’m so proud of you. You said it all. I think blogging is not all about making money but cool if making. Passion remains the way forward to every business especially if you want toake more money and fame. I really don’t check my Adsense account most time not until my bank credits me then I see how much I made. All the same nice piece. Keep it up I just hope those responsible about this read this post

  4. Thank you very much for this wonderful piece promise. I must commend u for taking your time to pen this article down and publishing it to educated the newbies like me and much more to straighten the bent sense of our so called gurus. I love wat u wrote that said: “giving them the wrong impression about blogging”

    I wish they could change… I hate those screenshots.

  5. Excel, you are the big picture in terms of writing. You flow of words makes this post the best.

    As you stated, AdSense is a cankerworm in the mind of many new bloggers.

    I started with AdSense, made some bucks but they finally banned me.

    I left them and discovered a life after slavery. AdSense is slavery – imagine doing business with high B.P?? – that is the simple definition of Google AdSense.

    I don’t have much words to express my feelings over this post. Will be glad to know you more either via my blog.

    Have a nice day Sir. You made my day..

  6. Well said.

    After one Nigerian blogger bought a mansion for over N500,000,000 last year, my company got over 50 projects related to blogs,seo, and digital mkt.

    Everybody wanna buy mansion in banana island, the same madness with mini importation at the moment. Five months down the line, only about 2 of the 50 blogs are still actively updated.

    Though even as an expert in this industry, I was once also a victim when I started my first non – passion driven, non – niche centered blog and I got my hands burn after losing close to a million naira seeking for Google AdSense.

    The challenge is that most person believes making money online is like throwing out a bucket into the rainfall and hence get your share of nature water, don’t blame the newbie. The issue most times is from the experienced marketer looking for gullible individuals to leverage on inin an attempt to go buy their own house on banana Island or buy their own range rover.

    Looking deep into our society today the AdSense tsunami is obtainable in every sector, how many people really study a course at the University because they are passionate about that course? Upon how bad we consider Nigerian police, the NPF recorded close to a million applicants for a job requiring only 10,000.

    How many politicians are vying for political positions because they have the interest of the people @ heart? Even in Churches and Mosques, how many Pastor’s and Imam truly care for the sheep?

    Brethren, this is a societal problem and I bet you, this is just the beginning, our value system is dead. Why are more people willing to become footballers and musicians? Is it for the passion?

    We can go on and on….. It isn’t just about AdSense by what quick gratification has done to us a nation, with exemption nevertheless.

  7. Entitlement mentality: This is the root source of mediocrity, not just in blogging but in life general.
    That is the mentality and attitude of wanting something for almost nothing.
    Lots of people are now trapped on the risky path of ‘Gaming Google’ and their experienced data nerds.
    On that path, great amount of time and money will be wasted.

    It all starts with wrong mentality and ill defined content strategy that has no commercial value.

    ‘Two roads diverged in the woods,
    Sorry i couldn’t take both
    And that has made all the difference’

    – Robert Frost
    The Road Less Traveled

    Thank you Promise for taking time to direct the minds of those
    newbies who are on the verge of being trapped with the Adsense Bug.
    Use to tell a lot of guys within my circle, but they won’t understand.

    1. You got the point brobro….it starts with the wrong mindset about making money online.

      If you got it wrong at the beginning you’ll run from pillar to post without any stability.

      Thanks for stopping by bro

  8. Promise you just said it all. Nigerian bloggers have taken this AdSense issue very far. Imaging some of them posting their SO-CALLED earnings on facebook, and some will be like “UK, USA, NAIJA ADSENSE FOR SALE”.

    For God sake what mindset are they giving to the new bloggers in the blogosphere? making them to think that AdSense is everything.

    An Example is what a guy posted in BLOGGERS HELPING BLOGGERS (BHB) facebook group (name withheld for security reasons), that he want to know how he can get AdSense for his FOUR (4) DAYS old blog, and i was like, “are you kidding me?, 4 days old blog and you need adsense?,”. Why is it so,? Because of what he has seen/hear about adsense on social media.

    And also because of this we hear alot of news about people paying for adsense, but at the end of the day, they were duped.

    So this are some of the things we see happening just because of the view nigerian bloggers have about AdSense.

    Am not saying adsense is bad, but just has you have said in the post, we need to do our best then later the money will start coming. And still there are other ways to monetize.

  9. The most annoying thing is the way this AdSense thing is traded..Adsense for sale..It annoying that I had to banned trading of AdSense account on my Facebook group. By the way, change the color of your font to black..

    1. Sometime ago, someone contacted me saying he has a Google AdSense account for sale at 30k.

      I was like: seriously? I should buy something you got for free at such ridiculous amount.

      This AdSense thing it’s annoying. No more healthy competition among bloggers again. Everybody wanna get an AdSense account.

  10. Yes we are really taking this AdSense thing too far….I really love that place you said AdSense trick Nigerian bloggers to believe making money online is easy.

    I was happy when AdSense approved me but I now understand better, I have realised that there’s more in blogging than making money using AdSense.

    What I hate in Nigerian bloggers most is the way they do wail one it’s 21 or 22 of every month like you don receive alert?, how much is dollar and so on updates on Facebook.

    You hit the nail on the head, my comment will lead to a blog post.

    Let me stop here.

    1. You’re right bro. There’s more to blogging than having an AdSense account.

      Just look at bloggers in UK and America, this guys are authorities in their Countries. When they speak the whole internet listens.

      Most people think that the highest achievement in blogging is having an AdSense account. Meanwhile there’s so much to achieve

  11. Thank you very much my brother. As a new blogger, i think am quilty of what you are talking about. It was as if you are talking to me directly. I was looking out for how else i can make money using my blog from your article.

  12. Hmmm this is a wonderful article.
    You made point tho
    A guy asked me about blogging and asked what is his gain creating a blog?
    I told him you will abandon your blog soon with that mindset.
    Blogging should be a thing you love doing not a money making source.
    This is why I recommended this blog as the best business blog alongside my creative business ideas blog.
    Keep the good work and make us happy.

  13. Hello Promise! It’s nice reading your articles. I must confess they are mouth watering and highly educational. I had to follow you here to get informed.

    Well, you’ve told the whole truth, the Nigerian blogosphere has been infested with the ‘Adsense Virus’ you hardly see a blog that has no interest in having adsense, which of course is their major reason for blogging.

    I totally agree with you when you said “When your greatest desire is to help people, make them happy, inspire them and inform them then making money just becomes natural.”

    I’ve been blogging for the past nine months, but I’ve never thought of applying for adsense because I want to build a brand. But times without number, the pressure from fellow bloggers made it look like adsense was the real deal. But lo and behold, I gave it a try of which I was approved after two times of applying. Just with a blog not up to one year.

    My point here is that, when you follow excellence, success will run after you. Most Nigerian bloggers, do not really want to achieve excellence in what ever they do but they hope to be successful. Getting adsense is not the big deal to successful blogging, set a standard and come out from the crowd, then see how successful you’ll become.

    In other words make excellence your watch word.

    Nice one from the Maverickexcel boss.

  14. You nailed it all.. When you were saying this its just me that was misled earlier this year but after my first AdSense buttkick, I learnt to stop depending on one source.. Believe me, CPA is the best AdSense alternative. At least you can earn $200 daily with it.

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